![]() ![]() Here is how it works: if one of your subscribers wants to stop receiving text marketing messages from you, all they need to do is reply with “ STOP” to one of your texts, or click the opt-out link, to be successfully unsubscribed.Īs part of our efforts to help our customers remain compliant at all times and don’t risk their SMS campaigns being marked as spam, the Opt-out language option within the SMS campaign editor is mandatory for all SMS & Email users. With SMS & Email, this is a seamless process, as the campaign editor has a built-in compliance solution that automatically adds the required legal components within all your text messages. It could be in the form of “ STOP to opt out” verbiage or an unsubscribe link your customers would need to follow. If you want to implement SMS marketing as a direct channel of communication with your customers and start sending SMS campaigns on different occasions, you need to make sure that your campaigns have an opt-out option. This can be easily avoided by adding simple opt-out verbiage at the end of your text messages. Merchants who fail to comply with these requirements risk getting their SMS campaigns blocked. It is very important, as some mobile carriers require opt-out language in marketing text messages to prevent spam complaints from customers. Another equally important aspect of consent is that you should always provide your subscribers with an opt-out option: a clear and visible way to unsubscribe. ![]() It means that you should send messages only to people who have explicitly given their permission to receive text marketing updates from you. In this tutorial, we will explain in detail the opt-out and resubscription process when you send text marketing campaigns. While we do our best to provide useful information to use as a starting point, Yotpo SMS & Email advises all merchants to obtain professional legal advice to ensure that all marketing campaigns are sent in full compliance with all applicable laws. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |